TikTok Algorithm 2023

TikTok Algorithm 2023

2023 has certainly gone fast and we’re yet around the corner again with another algorithm.

Let’s break down the details.

1. User interactions: When you open the TikTok app, you’ll see the “For You” page, which is a personalized feed of videos that TikTok’s algorithm thinks you’ll enjoy based on your past activity. TikTok tracks a wide range of user interactions, including which videos you watch, how long you watch them for, whether you like or comment on them, and whether you follow the user who posted them. All of this data is used to build a profile of your interests and preferences, which is then used to suggest similar videos.
2. Video information: TikTok’s algorithm also considers a range of information about each video to determine whether it should be shown to a particular user. This includes the video’s caption, hashtags, sounds, and music. For example, if you frequently watch and like videos with the hashtag #pets, TikTok is likely to suggest more videos with that same hashtag.
3. Device and account settings: TikTok may also take into account other factors related to your account and device, such as your language preference, location, and device type. For example, if you’re based in the United States, TikTok may be more likely to show you videos that are popular in the US.
4. Popular trends: TikTok’s algorithm also takes into account popular trends and challenges that are currently happening on the app. For example, if there’s a popular dance challenge going on, TikTok is likely to show you videos that use that same song or dance.
5. Video quality: Finally, TikTok’s algorithm is designed to surface high-quality, engaging videos that keep users on the app for longer. This means that videos with good lighting, clear sound, and engaging content are more likely to be shown to users.

Further Examples

1. Let’s say you frequently watch and like videos about veganism. TikTok’s algorithm will take note of this and start suggesting more videos with the #vegan or #plantbased hashtags. It might also suggest videos from creators who frequently post about veganism or related topics.
2. If you watch a lot of videos with upbeat music, TikTok might start suggesting more videos with similar music. It might also suggest videos that use the same sound or song, even if the content of the video is unrelated.
3. If you frequently use the app at night, TikTok might start suggesting more videos that are popular with users in your time zone. It might also start showing you videos with a darker color palette, to fit the nighttime vibe.
4. If there’s a popular dance challenge happening on TikTok, the algorithm will start showing you videos with the same song or dance. It might also suggest videos from creators who have participated in the challenge.
5. Finally, if you frequently watch and engage with high-quality, well-produced videos, TikTok will start suggesting more videos that meet that standard. This might include videos with good lighting, clear sound, and engaging content.

What is TikTok