Linking Google Analytics and Ads Guide
Updated for January 2022
Google Analytics helps you gain a deeper understanding of your customers and how they’re engaging with your site, content, and products. Analytics gives you powerful insights — and the ability to put them to work quickly thanks to its integration with Google Ads.
Google Ads helps you create ads to promote your products or services, then get them in front of people likely to buy from you across Google Search, YouTube, and Google’s network of partner sites and apps. The integration between Google Analytics and Google Ads helps you get a clear view of how your ads are leading to conversions — and then quickly adjust creative and bidding accordingly.
You can also use the products together to pinpoint your most valuable customer segments, then engage these customers with customized messaging.
The rise of mobile devices and new digital technologies has resulted in customer journeys that are more varied than ever.
The brands that are growing are gaining a deeper understanding of today’s non-linear and fast-paced customer journey, and they’re using this knowledge to deliver relevant, personalized experiences.
In this new guide, marketers will find a clear, step-by-step playbook to help them make the most of Google Analytics and Google Ads.
Learn how linking Google Analytics and Google Ads can unlock deeper insights and help teams create smarter campaigns.
Then see how the advanced measurement capabilities in Analytics can offer a clear and specific understanding of campaign performance.
Read this guide to discover the benefits of bringing analytics and ads together — and the direct, actionable steps you can take to improve business outcomes.
Learn how bringing Google Analytics and Google Ads together can help teams build effective campaigns for the modern customer journey.
Download the Google Analytics and Ads Guide